Urban Outfitters opened a second Berlin store on the Ku’damm yesterday and they had a party.
This store opened with a bit more fanfare than the Berlin Mitte store on Weinmeisterstrasse in January.
On the ground floor there was a bar handing out bottles of Estrella beer and on the first floor there was a DJ. And everywhere, people were milling around checking out the wares and generally having a good time.
I was a little disappointed that the bar had taken over the Vintage Menswear section (one of my favourite spots in any Urban Outfitters) but when there’s free beer on offer it’s hard to complain. I can go back and check out the clothes.
This T-Rex Hates Push-Ups t-shirt caught my eye, having recently seen this Tumblr, thanks to a tweet from @uberlinblog.
Amongst the usual great selection my other favourite things were the ‘Potato Gun’, which took me (way) back to my youth and the Mirror Bear by Arran Gregory in the corner of the basement.
For me the only mistake here was Bon Iver’s second LP mislabeled as For Emma, Forever Ago on the shelves. And I can forgive that, for now.
As the store in Mitte always seems busy, I can only assume that this one will be a roaring success too.
When I was out walking one evening last week the lights in a new shop on Weinmeisterstrasse in Berlin Mitte caught my eye. As I got closer I was able to see ‘Urban Outfitters’ written all over the window.
Now, I’ve been a fan of Urban Outfitters since I went to my first store in San Francisco way back in 1998.
And I’ve always thought that it would be ideally suited to Berlin’s style.
I popped down to the store opening today and judging by the queue waiting for the doors to open it looks like it may prove popular.
I decided not to join the queue but once I got back from a quick snoop around some of the other shops in the area people were already inside and already heading for the tills.
There’s not a lot to say about the shop design and stock – it was the usual UO (high) standard and eclectic mix.
A second Berlin shop will be opening on the Kurfürstendamm soon.